Currently there are many options out there for parents hoping to save for their child's college education. There are 529 plans, Coverdell education savings accounts, prepaid tuition plans, and sometimes US Savings Bonds are some of the ones I found doing some quick research on the internet. Each plan has advantages and some disadvantages.
Then there is the option of your child paying for their own education costs. This is how I made it through college and how both of my older siblings made it through school as well. If my parents had been able to help me, they would have but it was not a financial possibility when I went to college.
I, personally, think if I can help my children pay for college I will. My husband agrees with me, but many people out there think their children should do it on their own. So, chime in and let us hear what you think!